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Lynda - Building Your Marketing Technology Stack
magnet:?xt=urn:btih:b0e01c70422506439b299f451411c33632856506&dn=Lynda - Building Your Marketing Technology Stack
磁力链接详情
Hash值:
b0e01c70422506439b299f451411c33632856506
点击数:
110
文件大小:
1.82 GB
文件数量:
29
创建日期:
2016-9-14 22:56
最后访问:
2024-7-1 13:36
访问标签:
Lynda
-
Building
Your
Marketing
Technology
Stack
文件列表详情
5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4 116.98 MB
5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4 114.88 MB
3 - 3. Providing the Digital Experience/Creating your digital presence.mp4 111.1 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4 110.52 MB
5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4 109.82 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4 100.15 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4 99.09 MB
3 - 3. Providing the Digital Experience/Going mobile.mp4 98.58 MB
3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4 97.73 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4 96.34 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4 87.66 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4 78.72 MB
3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4 75.99 MB
4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4 71.97 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4 69.19 MB
6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4 51.86 MB
5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4 50.98 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4 37.93 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4 35.29 MB
1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4 33.87 MB
7 - Conclusion/Tying it all together and taking the next steps.mp4 28.89 MB
1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp4 28.67 MB
0 - Introduction/Welcome.mp4 26.59 MB
1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp4 26.33 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp4 25.43 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp4 24.58 MB
2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp4 24.34 MB
1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp4 23.18 MB
0 - Introduction/What you should know before watching this course.mp4 12.14 MB
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